Project Report  New

Product Details:

delivery time  24 th august 

plagarism :  yes

 12000 words

This assignment requires you to develop an individual case study dealing with aspects of marketing management based upon your own personal experience.
You need to apply key concepts of marketing management to your experience and discuss the associated implications.
You can choose any organisation that you have sufficient first-hand knowledge of and one that lends itself to being discussed in this way. (This may be a family business, an organisation you have worked at or a college or univ

Executive Summary: you should summarise your entire case study briefly (hopefully on no more than one page of A4 paper).

2. Chosen organisation: you should give the name of the featured organisation and the  reasons for you choosing it.

3. Introduction: you should provide some background information on the chosen case study organisation and the aspects of marketing management that are relevant.

4. Literature Review: you should conduct a review of relevant academic literature and provide a critique of the current issues/concepts that are relevant to your case study. You must include marketing management concepts, marketing mix, marketing plan and product life cycle and appropriate application of models, tools and techniques to support marketing analysis.

5. Application of theory to practice: you need to compare actual practice at your organisation with the key academic thinking established in the review of literature. It may point out similarities and differences, agreements and contradictions, and suggest explanations for these relationships. The focus of this section needs to be on: (1) marketing management concept (2) a critical evaluation of marketing mix of your organisation (3) the role of marketing models, tools and techniques in developing new products and effective marketing plans.

6. Conclusions and Recommendations: you should summarise the main findings and their implications and provide recommendations that directly relate to this analysis.
7. References: