MS-91 (Code: MS-91 BOOK)

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 MANAGEMENT PROGRAMME Term-End Examination

December, 2017 MS-91 : ADVANCED STRATEGIC MANAGEMENT
Time : 3 hours Maximum Marks : 100
(Weightage 70%)
Note : (i) There are two Sections A and B.
(ii) Attempt any three questions from Section-A which
carries 20 marks each.
(iii) Section-B is compulsory and carries 40 marks. SECTION - A
1. (a) What are the various interrelated and interacting factors which influence the
corporate policy formulations ?
(b) Explain the features of a generic corporate policy.
2. Why is it necessary for business houses to have good corporate governance ? Discuss giving
examples.
3. What are the various approaches to global entry ? Discuss the merits and demerits of each.
4. Discuss the preconditions for developing an effective R and D strategy. Also describe the steps
involved in developing R and D strategy.
5. Write short notes on any four of the following :
(a) Dynamic environment
(b) Approaches to corporate management
(c) Customer defections
(d) Intrapreneurship
(e) Web-based Business Models