MS-65 SOLVED ASSIGNMENT HELP 2019-20
Product Details: MS-65 SOLVED ASSIGNMENT HELP
Product Name: Marketing of Services
Format: PDF OR WORD FILE by email attachment same day
Pub. Date: NEW EDITION Current assignment
Edition Description: 2019-20
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ASSIGNMENT
Course Code : MS - 65
Course Title : Marketing of Services
Assignment Code : MS-65 /TMA/SEM - I/2019
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 30
Th April, 2019 to the coordinator of your study centre.
1. Give examples of services that are high in credence qualities. How do high credence qualities affect consumer behaviour for these services?
2. Discuss the importance of physical evidence in the context of airline industry.
3. As a manager of a full service restaurant, what strategies would you use to overcome demand and supply challenges?
4. Study ‘Activity 4’ given in section 10.5 of Unit 10, Block-3 of your course material and prepare your plan of action for the same.
5. ‘Pricing strategy includes much more than determining what to charge’? Examine the statement with regards to pricing of services, giving suitable examples.
6. Assume you are the marketing manager of a company marketing consumer durables like refrigerators, washing machines etc. What product support services would you provide to the customers to have a competitive advantage?